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Kfar Saba, Israel, June, 2009 K2 Strategic Innovations and the Silverman Communications Group Form Strategic Alliance Clients of Israeli and American firms benefit from opportunities for international growth KFAR SABA, ISRAEL, and NEW YORK – June 18, 2009 – K2 Strategic Innovations, a leading Israeli marketing, communications, and public relations firm, is announcing a strategic alliance with the Silverman Communications Group, a U.S.-based firm that provides financial PR advisory services. "We're excited to bring the capabilities and connections of Rich and Mitch Silverman within the U.S. financial community to our clients in Israel,” states Larry Kenigsberg, Co-founder and Principal Consultant, K2. ”We all recognize that while considerable challenges exist due to the current worldwide financial situation, all things of this nature are cyclical; partnering with the Silvermans is part of our overall strategy to help our clients position themselves to strike as conditions improve." K2 and the Silverman Communications Group joined forces after recognizing that they shared not only an optimistic long-term view based upon sound but bold strategic thinking but also the same core business standards and philosophies. With complementary backgrounds, K2’s team bring diverse skills to its clients. Amy Kenigsberg offers almost 20 years of marketing and communications experience to K2 clients. Previously, she served as a global communications leader and adviser to the Chief Information Officer at GE Insurance Solutions and has provided marketing and PR services for high-tech companies. Amy has an MBA from the University of Kansas and a journalism degree from the University of Missouri. Larry Kenigsberg leverages more than 20 years of "eavesdropping" as a psychoanalyst and psychotherapist. For the last five years, he has been providing strategic guidance and crafting messages and materials appealing to the emotions, needs, and desires of diverse audiences. Larry earned a master’s degree from New York University and completed several post-graduate courses. Before starting Silverman Communications Group, Co-founder and Senior Partner Rich Silverman was the Partner in charge of the North American financial services business for Brunswick Group, an international communications consultancy. Previously, Rich spent 15 years as a senior corporate communications executive with Lazard, Honeywell International, and Merrill Lynch, where he and his colleagues were recognized with the prestigious Silver Anvil award for results generated in the wake of the 9/11 crisis. He began his career as a financial journalist at The Wall Street Journal, serving 11 years in a variety of editorial posts at the WSJ and its corporate cousin, Dow Jones News Service.
Silverman Communications Group Co-founder
and Managing Director, Mitch Silverman, was previously a
Managing Director and the investment banker in charge of
Nomura Securities’ U.S. New Products Group. He was also
President of a Florida-based international import/export
logistics firm; CEO of a California real estate company;
and owner of a multi-location health services business
in New York. Mitch Silverman and Rich Silverman are
brothers. About K2 Strategic Innovations K2 Strategic Innovations provides marketing, communications, and public relations services and consulting from their headquarters in Central Israel. Amy and Larry Kenigsberg are sought after for their integrated strategic approach, well-written materials, and tenacity in pursuing opportunites for their clients. K2’s clients are drawn from Israel’s diverse and ever-expanding high-tech community. Among the markets they have served are telecom, storage, satellite communications, software, biomedical, medical and green technologies. About Silverman Communications Group With offices in the metropolitan New York and South Florida areas, Silverman Communications Group specializes in functions ranging from media relations and crisis management to restructuring and transition management. The firm’s nearly three decades-worth of professional experience in journalism, corporate communications and PR enables it to analyze all sides of an issue before providing counsel and execution. Silverman Communications Group is well-sourced in North America and Europe, offering clients access to key journalists and financial networking opportunities. * * *
Contacts:
Silverman Communications Group |
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